RANCHO SANTA FE, Calif. – World TeamTennis announced on Tuesday its sponsorship agreements for its inaugural All-Star Weekend on February 29 and March 1, including a presenting sponsorship from Barefoot Hard Seltzer, the official hard seltzer of WTT. Additional sponsors for the WTT All-Star Weekend Presented by Barefoot Hard Seltzer include official jewelry partner John Hardy, along with partnership agreements with Tennis Clash, Har-Tru Sports Coatings and PIVOT tennis.
The strong lineup on the court includes five-time Grand Slam singles champion and World TeamTennis veteran Maria Sharapova; the most accomplished doubles team in tennis history Bob Bryan and Mike Bryan, who have played 17 of 18 seasons in WTT; Sam Querrey; Rancho Santa Fe, Calif. natives Taylor Fritz and CoCo Vandeweghe; Madison Keys; San Diego Aviators player Ryan Harrison; and 2018 WTT Female MVP Taylor Townsend.
“It is a testament to the continued growth of World TeamTennis and the high-level of players committed to compete in our inaugural All-Star match on CBS, that we’ve been able to accrue such a terrific lineup on sponsors, including presenting sponsor Barefoot Hard Seltzer, for this sold-out event,” said WTT CEO & President Carlos Silva.
“We are thrilled to introduce Barefoot Hard Seltzer, the first nationally distributed, wine-based hard seltzer, during the inaugural All Star weekend with the WTT,” said Anna Bell, Barefoot’s Vice President of Marketing. “At Barefoot Wine, we are passionate about making great products that fit consumers’ needs in a variety of tastes and lifestyles. That’s why we’re so excited to share our new 70-calorie, wine-based hard seltzer with tennis fans.”
As presenting sponsor, Barefoot Hard Seltzer will receive on-court branding, opening and closing billboards and digital promotion via WTT.com. WTT was represented by Leverage agency on this partnership. Official jewelry partner John Hardy, along with popular mobile video game Tennis Clash, will both have on-court signage, brand presence at the event, social presence through WTT social media, presence in the WTT All-Star program and on-air sponsorship acknowledgements. Har-Tru Sports Coatings will receive on-court branding as the official playing surface of World TeamTennis, and PIVOT Tennis will receive clinic signage, WTT email blasts and a booth to share the PIVOT tennis experience.
CBS Sports, the official television partner of World TeamTennis, will air an exclusive, one-hour WTT Celebrity All-Star Match special on April 4 at 1:30 p.m. ET/10:30 a.m. PT to highlight the best moments from the event.
The WTT Celebrity All-Star Match will follow WTT’s match format – one set (first to five games) each of men’s and women’s singles, men’s and women’s doubles and mixed doubles. The players will be split up into the following teams:
WTT Celebrity All-Star Match teams (players subject to change)
Team Bryan Brothers – Bob Bryan, Mike Bryan, Taylor Fritz, Madison Keys, Taylor Townsend
Team Sharapova – Maria Sharapova, Ryan Harrison, Sam Querrey, CoCo Vandeweghe, Monica Puig
WTT introduced professional team tennis to the world in 1974 and was co-founded by Billie Jean King. WTT is one of five active U.S. pro sports leagues which has been in operation for over 40 years, along with the NFL, NBA, NHL and MLB.
2020 WTT Celebrity All-Star Weekend Schedule
WTT All-Star Player Party
Saturday, Feb 29, 2020 from 6:00 PM to 8:00 PM
Omni La Costa Resort & Spa, Carlsbad, CA
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Come out and kick-off All-Star weekend in style at the player party! You will have the opportunity to mingle and take photos with the Bryan Brothers, Madison Keys, Sam Querrey, CoCo Vandeweghe, Ryan Harrison, Taylor Townsend and Taylor Fritz as well as WTT coaches and the legend, Rod Laver. There will also be plenty of entertainment throughout the evening including music from DJ Danny and a WTT panel discussion.
WTT All-Star Clinic
Sunday, Mar 1, 2020 from 10:00 AM to 11:30 AM
Omni La Costa Resort & Spa, Carlsbad, CA
Come and play tennis with WTT All-Stars! This will be a once in a lifetime opportunity to hit with the Bryan Brothers, Madison Keys, Sam Querrey, CoCo Vandeweghe, Ryan Harrison, Taylor Townsend and Taylor Fritz as well as WTT coaches. You will rotate between courts so that you can get one-on-one time with each player! Only 40 spots available so secure yours today.
WTT Celebrity All-Star Match
Sunday, Mar 1, 2020 from 2:00 PM to 5:00 PM
Omni La Costa Resort & Spa, Carlsbad, CA
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Come and see top talent from the 2019 World TeamTennis season and soon-to-be-announced celebrities from the tennis and entertainment industries during the WTT Celebrity All-Star Match on March 1, 2020 at Omni La Costa Resort & Spa in Carlsbad, California. Limited seating is available for the WTT Celebrity All-Star Match, and the event is expected to sell out so buy your tickets today!
